Many entrepreneurs will ask, how can children's amusement parks last for a long time? The most important point must be the location of the children's park! Many investors who have been involved in children's paradise have decided to spend more time on the site selection of the park. They are not willing to spend more time doing market research. After the park opens, the effect is not ideal, or it is closed, and the investment has been squandered.
So, what are the factors that should be considered in the selection of children's parks?
Site internal selection principle
1.Height and shape of the site
The net height of the store should be 2.8 meters or more, and the sense of space in the store can be better reflected. At the same time, the number of columns in the store area should be as small as possible, and the shape of the site should be as regular as possible, so that the utilization rate of the site is high.
(Le Youyou Castle Theme Park)
2.Floor location of the site
The National Fire Protection Law stipulates that between the first floor and the third floor, it is not recommended to operate a children's park on the third floor or above and on the ground floor.
(Le Youyou Candy Theme Park)
Site selection principle
1.Areas with high population density
A stable and huge passenger flow is a guarantee for making money. Children's parks want to make money and need to be opened in places with high population density, such as large communities and kindergartens. In such areas, covering all ages and social classes, the population is large, and it is easier to apply for membership cards. Sales will not suddenly rise and fall, ensuring a rapid return of cash flow from the store.
Areas with fewer residents or slower population growth are not available. For example, in newly developed urban areas, there are fewer residents and a sparse population. If there is a lack of more floating population, it is not suitable for opening a shop
2.Areas with high frequency of commercial activities
The areas with high frequency of commercial activities and dense target areas are usually commercial centers and downtown areas. Commercial activities are frequent, and people can spend a whole day eating, drinking and playing in the mall.
These malls are high-end and popular, making them the preferred venue for indoor children's parks. Such a venue is a “land of gold”, but the difference in passenger flow is also relatively large, and the turnover will be higher.
The traffic conditions near the store will greatly affect the quality of the business. In the vicinity of the main station, the subway station, or in the street where the customer walks no more than 20 minutes, which side is more favorable for business, it is necessary to observe the pedestrian traffic on both sides of the road, with one side with more pedestrians.
Or at the intersection of two streets (the flow of traffic between the two streets is concentrated here, there will be more passenger traffic), you can increase the area of the window display, through more than two entrances to ease crowding. (Generally choose the main traffic with a large traffic flow and the small flow as a side door)
The address in the "dead hutong" is not optional. If the traffic on both ends of the street is not smooth enough, it is undoubtedly placing its store in a "dead hutong". Such site selection will affect the performance of future stores.
4.Blocks of similar shops
In the same industry cluster area, the formation of a certain industry scale will produce agglomeration effect, and the development of various businesses can be improved from economies of scale.
The location is located in the vicinity of similar goods stores, such as maternity stores, children's clothing stores and other children-related physical stores. Parents are more willing to take their children to the amusement park after purchasing the goods. It is easier to attract customers when opening a store in such a location.
5.Town and Country Planning
Before the site selection, it is necessary to investigate and understand the local urban and rural planning, and avoid setting up stores in the “dangerous” areas where the demolition is easy. When renting a house, you should also investigate the use of the house, such as the quality of the building, whether the homeowner owns property rights or other debt disputes.
There are unpopular corners in prime locations, and there are also hot spots in the secondary business districts. The bustling locations are not necessarily good addresses. Some places seem to be busy, but they are not a good place to gather customers. As long as the industry you operate in is in line with the address you choose, the address is a good address.